Textile Engineer and Sustainable Fashion Consultant with a Master’s degree in Material Science. Expert in fabric durability, garment care, and eco-friendly manufacturing processes.
Liam O'Connor brings a technical perspective to fashion, teaching readers how to distinguish high-quality fabrics from cheap synthetics. With a background in textile manufacturing, he explains the science behind fabric wear and tear, offering professional advice on laundry care, stain removal, and storage to extend garment life. He is a passionate advocate for the slow fashion movement, providing tutorials on upcycling, embroidery, and repairing clothes instead of discarding them. Liam helps consumers navigate greenwashing by explaining how to read labels and identify genuine organic or recycled materials. His goal is to reduce textile waste through education and practical DIY skills.